Phrases such as ‘The latest news just for you’ or ‘First access’ can appeal to your audience’s desire to be chosen first and receive special consideration. We may deny we’re compelled by FOMO, but truthfully, no one wants to be second (or last!) to get cool stuff. Create Content for Your VIPsĭrawing people to your downloadable content starts by including an element of exclusivity in your offer. Make Your Downloadable Content REALLY Effectiveīest practices for creating downloadable content cover three fundamental areas: exclusivity, value, and quality. ![]() Consider including a unique, shareable URL to help you track clicks and downloads so you can measure effectiveness.Use email and social media platforms to make announcements and point people to your content.Third, get broad distribution and make sharing straightforward Mark all fields as ‘required’ to ensure you have all the information you want.Typing on a mobile device (which is how a growing number of people access the web) can be tough, so don’t ask for too much detail. Only ask for the minimum amount of information needed to access the content.View and Create Your Own Second, keep the requirements and form for accessing your downloadable content brief and easy to complete Here’s one of our downloadable templates - notice the clear CTA and compelling image. ![]() We have some ideas, but before we explore those, here are a few general guidelines to keep in mind when creating and offering downloadable content: First, give a preview of the content using strong visuals and a to-the-point title or slogan ![]() But what kind of content will be exciting enough to get immediate downloads - and get people buzzing about your offers? The right downloadable content, like a suite of templates for social media platforms, can drive engagement with your brand. Offering downloadable content is a cost-effective way for you to boost awareness, build an email list, and gain subscribers and/or customers.
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